Oh so trifling!
I was shopping this morning (retail therapy for love sorrow) and I noticed that in one of the shops they had one huge poster of a male model per fitting room - good for girls like myself who're shopping without such an accessory: we can try clothes under the smiling gaze of an approving man who looks like he's finding you the best woman in the world in this sweater and won't pull a face at the receipt. This is marketing.
